See & Be Seen in 2007

"LIGHT THE BIKE. SEE THE BIKE" Portland, Oregon.

I walked by this sign while another bike rider was putting his bike on the bus. This is an ad campaign for this public awareness campaign on getting bike riders to use lights on their bikes. They kicked off the educational festivities with an awareness parade(a night ride) for riders. Riders without lights quickly improvised lights; taping flashlights to their bikes.


This message is simple.

All you stealth night riders who see but are not seen.
All you invisible riders who blink-but-don't-look-out for other motorists!
All you "Lost my light. It got stolen" riders.


Get a light on your bike! (so we can see you)

Suggestions:

The new LED lights are the best option. They run on little batteries, packable and sometimes even rechargeable. Back red light and headlight for a minimum.



****These hyperlinks can be linked from this page:Trimet Portland, See and Be Seen Campaign, MetroTransit Twin Cities, LED project